"Millennials have taken it and run with it. We use a complete picture of the sky when and where you were born to generate hyper-personalized horoscopes. Instead of just using your sun sign (the one based on your birthday used in newspaper horoscopes), Co-Star asks for more specific information, such as location and time of birth.
" Then there's something that's happened in the last five years that's given it an edginess, a relevance for this time and place, that it hasn't had for a good 35 years," astrologer Chani Nicholas told The Atlantic in 2018, discussing the recent rise in interest around astrology. It might sound simple, but people are loving Co-Star: The app has been downloaded more than three million times since it launched in late 2017. Co-Star accesses data from NASA to pinpoint the positioning. The concept of Co-Star is simple: providing users with real-time horoscopes and birth charts they can compare with others to see their compatibility. As is common within the astrology world, new Co-Star users are prompted to provide their date of birth, along with the time and location.
#CO STAR CHART FREE#
Millennials have been accused of killing everything from beer to Applebee's to fabric softener, but astrology is one industry that's benefited greatly from our changing interests.Įven Silicon Valley has taken notice, and venture capitalists are starting to put money into astrology - an estimated $2.1 billion "mystical services market," as one investor recently put it. One of the companies that has capitalized on the craze is Co-Star, an increasingly popular astrology app that recently announced it had raised over $5 million in funding from prominent VC firms such as Maveron and Aspect Ventures. Discover astrology reports, relationship astrology, daily weekly and monthly horoscopes, compatibility, free charts, synastry, celebrity, and love signs.